Outdoor em inglês é Billboard
Finalmente estou fazendo a cadeira de Monografia I. Sétimo período da faculdade, quase me formando e tal (apesar das matérias que vou ter de refazer). Mas até agora não li uma única monografia sequer. Talvez por falta de interesse. Muito provavelmente por falta de interesse. Mas vou me iludir, vou me forçar a pensar que foi por falta de tempo.
Pois então neste último sábado peguei uma monografia. Seu título é "Vida e morte do texto publicitário no reino das imagens". Não li ainda, mas o título e a introdução reavivaram um quesitonamento que surge de vez em quando no publicitário: as pessoas lêem anúncios?
Elas, as que não cursam propaganda, reparam nas centenas de páginas multi-coloridas (pleonasmo?), repletas de jogos de palavras que inundam os periódicos impressos?
Publicitário repara em tudo. Ele mal consegue andar pelas ruas sem ter um olhar analítico de every single outdoor que vê. Logo, a sua visão sobre a visão (há) dos outros já não é 100% confiável (existe algo 64,3% confiável? Outro pleonasmo?).
Então peço aos leitores (tenho leitores?quantos parênteses!) não relacionados ao "mundo" da propaganda que deixem uma resposta para este que vos escreve ("este que vos escreve" é um chavão com X maiúsculo, por sinal):
Vocês reparam em propaganda? Vocês lêem os anúncios que saem na Veja? Assistem e prestam atenção aos comerciais em geral, tirando aqueles engraçadinhos da Skol? Qual a opinião de vocês sobre a publicidade?
23 comentários:
Sobre o quê?
da veja só se aproveitam os anúncios mesmo, ainda bem que vem um monte.
mas eu ignoro mídia impressa. pra mim só presta a eletrônica. e eu só lembro dos engraçadinhos (se o kra que inventou a skol), com personagens fofinhos (mostro da anuidade) ou com alguma gostosa. os outros ficam um segundo na minha mente e são rapidamente destruídos, humilhados e massacrados na minha frente, sem dó.
mas aquele do banco real que apelava pro lado sentimental foi foda. sabe?
minha opiniao eh que a publicidade é um cadaver que nos sorri
Bonjour, cornucopiafecal.blogspot.com!
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Oi, Rodrigo. Tu ainda olha este site? Fui eu quem escreveu essa monografia, em 2001. Coloquei o título no google e vim parar aqui. Espero que você esteja bem. Abração!
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